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Marketing Services
Gala focuses on the marketing efforts to
place the right therapeutics products into the right target market, from new
product registration process to marketing strategy formulation, and products
importation.
For principal without representative office in Indonesia these services help on
entering Indonesian market successfully without major investment in advance.
For principals currently operate in Indonesian market these services offer
marketing team to handle principal’s product, including launching of new
products, products without special attention or even existing products that need
to be re-promoted to maintain current market shares or gain more share in the
market.
Gala core competencies include :
- Comprehensive understanding of therapeutic market needs based on 33 years
of experiences in marketing pharmaceutical products
- Marketing team with strong products scientific background to determine
products features and benefits
- Ability to matching products features and benefits with market needs that
ensure “the right product for the right market”
- Training for medical and marketing representatives which includes basic
medical knowledge, product scientific background, medical detailing, and
communication skills to produce high caliber medical representatives
suitable to carry principal’s products into the market.
- Medical and marketing representatives that able to build and maintain
communication and relationship with the doctors and the specialists
including opinion leaders for various therapeutic areas.
Gala offers its Gala Pharma and Gala Dental Care services as a comprehensive
pharmaceutical and dental care marketing services package for principals who
wish to have flexible and cost-effective contract marketing services
pharmaceutical:
- Full outsource
This is a comprehensive services from Gala right from new products
registration process and products importation to formulate marketing
strategy, medical representatives, and distribution.
The benefit of this service for principal is that Gala will provide its
expertise and experiences in both marketing and distribution of
pharmaceutical products and carry the products on behalf of the principal in
the right target market hence ensure products growth and existence in the
market.
This service is suitable for principal without representative office in
Indonesia who wishes to enter the market without major investment in
advance.
Nevertheless, the principal is required to supports Gala with literatures
and product scientific background.
- Co-Marketing
Principal with various target markets or various products may wish to
focus its marketing effort to some products or target markets due to
limitation of sales forces.
Through co-marketing scheme, principals may focus on selected target market
and/or products while at the same time Gala marketing and distribution team
will focus on other target markets and/or products.
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Gala Marketing Service 